Chief Marketing Officers at Work (Audible Audio Edition) Josh Steimle DJ Holte Inc MWI Books
Download As PDF : Chief Marketing Officers at Work (Audible Audio Edition) Josh Steimle DJ Holte Inc MWI Books
This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.
This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim. Marketing increasingly overlaps with business functions that were previously viewed as separate and distinct like sales, HR and recruiting, customer service, operations, and technology. This change in the status quo requires individuals in these roles to better understand how marketing works and how it can help them achieve their objectives, and the interviews in this book deliver those insights.
Chief Marketing Officers at Work (Audible Audio Edition) Josh Steimle DJ Holte Inc MWI Books
Steimle provides readers with an inside view of what makes a successful CMO, what they focus on and measure, the technologies they use, and their perspectives on the future marketing. I enjoyed the diversity of individuals and experiences his interviews captured. You can pick and choose the chapters on CMO's of most interest to you. I started with that approach, but ended up reading the entire book in a couple of days.Product details
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Chief Marketing Officers at Work (Audible Audio Edition) Josh Steimle DJ Holte Inc MWI Books Reviews
This book needed to exist, and so I’m very thankful for it. However, I wish the author hadn’t used a “standard questions” approach. There were opportunities for follow-up questions to take topics into greater detail that weren’t taken advantage of, as well as natural opportunities to follow threads out of superficial depths. The “standard questions” approach allows each interviewee’s answers to be more effectively compared, but it’s a dull format, and a truly skilled interviewer would have done an even better job with this same concept for a book. Compare this book to Gig Americans Talking about Their Jobs and the contrast is huge. In Gig, we get to much better, more insightful content and better stories.
This book is a gem. One of my favorite books (series) is Market Wizards, which are interviews with traders. This Chief Marketing Officers at Work takes a similar approach interviewing CMOs. I like hearing about how each CMO approaching marketing. It helps me improve, confirm, and discard my philosophy of marketing in the context of my business. I find myself thinking, throughout the book, 1) Yes, I do that, I must be on to something; 2) I have thought about that, many I should do that, I knew I was on to something; and 3) I didn't know that. I should work on that. I believe this book will be foundational in my marketing education and plans for becoming a CMO.
Chief Marketing Officers at Work is a brilliant book that contains some invaluable advice. As marketers, we often learn through case studies, industry reviews and white papers, or experimentation. CMOs at Work goes over the marketing background, career growth, and what works for 29 marketing leaders working in some of the most established startups and corporations worldwide.
The book will reveal some of the successful strategies of marketing directors, CMOs, and marketing influencers in high tier organizations. It covers some hiring advice, managing marketing teams, building a successful marketing strategy, valuable tools and techniques, how to sift through data and how does a marketing strategy transform over time. It's a must-read and is also available on Audible.
A wonderful tool so you can learn from others in order to not make the same mistakes as they did! - Mareo
Josh just flat out knows what he's doing. I own a digital marketing agency and a software development company and the things he's placed in this book will improve all aspects of your career in any kind of marketing. I've placed this book in our company library for interns and others to reference.
This is a must-read book for any marketing organization embarking on a digital transformation. It's written in a practical, interview style that is highly relatable and exceptionally valuable for new marketing leaders. After I read it, I bought copies for my entire global marketing team and required everyone to select a CMO from the book. Every team member delivered a 5-minute presentation on their CMO. The team loved the book and started applying many of the strategies in our program.
Steimle provides readers with an inside view of what makes a successful CMO, what they focus on and measure, the technologies they use, and their perspectives on the future marketing. I enjoyed the diversity of individuals and experiences his interviews captured. You can pick and choose the chapters on CMO's of most interest to you. I started with that approach, but ended up reading the entire book in a couple of days.
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